Building
The AI
Generation.
I help enterprises implement AI for real growth — and train the next generation of leaders to lead it.
Serial Entrepreneur.
AI Operator.
Builder of People.
MAXY Academy
Jakarta, Indonesia
I've built businesses, lost everything, and rebuilt stronger. That moment in 2020 didn't break me — it gave me clarity on what actually matters: building people.
Today I lead MAXY Academy, an AI-driven edtech company preparing the next generation for the future of work — while helping enterprises implement AI through training, automation, and agentic AI solutions.
My work sits at the intersection of technology and human potential. AI is not a threat to people — it's the greatest opportunity we've ever had, if you know how to use it.
AI That Moves
The Business
Forward.
Not AI for the sake of AI. Practical implementation that reduces cost, scales output and builds competitive advantage.
Enterprise AI Transformation
End-to-end AI implementation for organizations. From strategy and roadmap to team training and deployment.
AI Automation Workflows
Custom agentic AI systems and automation workflows for your specific operations. Systems that work while you sleep.
AI Talent Supply
Plug-ready AI talent from MAXY Academy's pipeline. Trained, certified, and ready to contribute from day one.
Building
A
Generation.
MAXY Academy is an AI-driven edtech company focused on upskilling the next generation of Indonesian talent for the AI era.
Through bootcamps, certifications, and talent placement — we're closing the gap between what universities teach and what the economy needs.
“Driven by AI.
Led by Humanity.”
What I'm
Thinking
About.
MAXY AI Hub: The Building Was Never the Achievement
Standing in that room on opening day, I realised: the building was never the achievement. The people who built it were.
Most People Use Claude Like a Search Engine. Here's the Fix.
Three Years Ago, MAXY Academy Almost Didn't Exist
Tools & Workflows
You Can Use
Today.
20 AI Tools Every Business Leader Needs in 2026
Curated list of production-ready AI tools by function — marketing, ops, finance, HR. No fluff, just what works.
Download Free Guide →5 AI Automation Workflows to Implement This Week
Step-by-step automation blueprints for content, sales, customer support, reporting, and HR onboarding.
Download Workflows →Custom AI Prompts for CEOs, HR, Marketing & Sales
Battle-tested prompts organized by role and function. Copy, customize, use. Built from real enterprise work.
Access Prompt Library →LET'S BUILD
SOMETHING
TOGETHER.
Whether it's enterprise AI transformation, a strategic partnership, or bringing AI capability into your organisation — send a brief and Isaac will review it personally.
Daily AI Insights
Across
Platforms.
Masalah umum saat bikin slide: mulai dari desain, lalu stuck di tengah jalan. Dengan NotebookLM, prosesnya dibalik.
Budget iklan mahal itu opsional sekarang. Aku cuma pakai Claude buat nulis prompt sinematik, terus paste ke Higgsfield.
China mulai hapus jurusan kuliah… karena AI. Gelar aja nggak cukup. Yang menang bisa kerja bareng AI.
Aku pernah kehilangan orang terbaik di tim. Bukan karena gaji — tapi karena mereka nggak ngerasa dihargai.